REINVENTING INNER CITY MOVEMENT
Formed by the team behind the LEVC TX & VN5, Escher is a fully electric delivery truck with GVW of 12 tons and a payload of 7 tons. The vehicle uses lightweight technologies to maximise payload and the latest safety systems to ensure the safety of other road users. Meeting the demands for London’s zero emission zones, Escher enables delivery to critical industries within the capital's strict no ICE zones
Over a 6-month programme, the team rapidly developed a detailed proof of concept study. Avant’s team was responsible for all visual elements of the programme, including branding.
The design brief was solely aimed at developing a friendly, distinctive identity that’s aligned with their ‘the last smile' tagline.