CONCEPT

Growing interest in bespoke and electric versions of classic vehicles was the starting point for Chieftain, a reimagined Range Rover Classic. For buyers who already own most of what the market offers, it opens up a new level of bespoke design and build, making every car individual.

The design objective: keep all the key features of the original, while adding refinement, subtle modern touches, an optional electric drivetrain and modern mechanical components, turning the Chieftain into a far more usable classic.

Our approach: every visual change had to be sympathetic to the original and true to its values, almost as if the car had kept evolving instead of being replaced by newer models.

Find out more: chieftainrangerover.com