The brief from Dennis Eagle was to facelift the existing Elite 2 and give it a stronger OE truck identity. The facelifted truck was launched as the Elite 6.

Our role: Avant led the 2D creative design and built a full-size clay model by hand. Working with our surfacing partner, we then delivered the full A-class production surfaces.

Outcome: a refreshed front-end identity for the Dennis Eagle Elite 6, modern and recognisable, while keeping everything the vehicle needs to do its job.

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Learn more: www.dennis-eagle.co.uk