LONGBOW
Speed of lightness
2025 | CONCEIVE, CONCEPT, CREATE, COMMUNICATE
CONCEPT
Longbow
When Longbow Motors approached us, they didn't want just another electric car; they aimed to achieve something unseen since the original Tesla Roadster. The brief was bold and straight forward - a lightweight, electric sports car stripped of all distractions, designed to rekindle the spirit and excitement of an authentic British sports car, reimagined for the electric era. Our job was to help shape that vision into something both emotionally and visually engaging.
From the outset, this was never about overdesigning. It was about reducing the vehicle to its essentials - keeping it raw, focused, and direct. That mindset influenced everything, the proportions, the surfacing, the detailing. Every part of the car needed to reflect clarity of purpose.
We drew inspiration from classic 1960s sports cars - not in a retro way, but in how those vehicles expressed their character so fluidly. Clean surfacing, a confident stance, and strong mechanical expression formed the backbone of the design language.
Whilst designing we were very conscious that we were helping shape a brand that didn’t yet exist in the public eye. With any new marque, defining a signature visual character is critical. We worked hard to create something recognisable and unique to Longbow - a look that could evolve with the brand while feeling distinct from anything else on the road.
"Designed to be remembered"
COMMUNICATE
In the media
The Longbow Speedster and Roadster and are unapologetically niche, and that’s exactly the point. They’re electric, yes, but they feel like throwbacks to a more analogue era. This unique duality has captured the attention of prominent automotive media, highlighted by Longbow's front-cover feature on Top Gear Turbo magazine during their public debut.
Avant created and supplied all release imagery for the cars public launch in March 2025.
For more information and to place a reservation visit https://longbowmotors.com/
